There are five key areas/concepts in media studies:
Language: The specific terminology and technical terms used to describe the subject.
Institution: The organisation that creates media texts, for example, BBC and Channel 4.
Ideology: Values, ideas and beliefs that represent ideas about certain stereotypes by either single individuals or groups. They are a system of beliefs that we are share and include legal and moral values.
Audience: The audience are the consumers of the product that the institutes aim to target. The target audience are the group of people that an institute specifically aim at.
Representation: Institutes re-present ideas back to the audiences about British society and social groups. They also represent values.
The first letters of the key concepts spell 'LIIAR'
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