Key Concepts

There are five key areas/concepts in media studies:

Language: The specific terminology and technical terms used to describe the subject.

Institution: The organisation that creates media texts, for example, BBC and Channel 4.

Ideology: Values, ideas and beliefs that represent ideas about certain stereotypes by either single individuals or groups. They are a system of beliefs that we are share and include legal and moral values.

Audience: The audience are the consumers of the product that the institutes aim to target. The target audience are the group of people that an institute specifically aim at.

Representation: Institutes re-present ideas back to the audiences about British society and social groups. They also represent values.

The first letters of the key concepts spell 'LIIAR'

The Brief

Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP.